Greggs

The challenge was to transform a dated iOS and Android app with low engagement into a modern, streamlined experience aligned with Greggs’ refreshed brand vision. Key priorities included increasing engagement through a loyalty scheme, improving payment flows, expanding account accessibility, and integrating nutritional information to support ethical transparency. By combining customer feedback, behavioural insights, and emotionally driven user stories, I created a tailored experience that balanced usability, aesthetics, and technical considerations such as payment gateway integration. Following multiple UX iterations, the relaunched app achieved a 20% increase in downloads within three months, contributing to Greggs’ rapid growth and influencing a wider redesign of the brand’s digital ecosystem.