Le Club Privé

The existing site lacked the premium, modern feel the client wanted, so the objective was to create a more refined luxury experience while retaining the brand’s established identity. The project focused on rebranding, improving page layouts for stronger engagement, and building a comprehensive design system to support development and dual-language accessibility. I refreshed the logo and introduced richer colour palettes and updated typography to balance a premium aesthetic with the brand’s playful character. By optimising layouts, user flows, and mobile touch interactions, I created a more intuitive and engaging experience across devices. The updated content and visual direction now feel significantly more modern and cohesive, with the client highly positive about the project’s continued development and future rollout.