About Me

Design Philosophy & About Me...

“Remove everything that isn’t essential.”

I believe the best products aren’t the ones with the most features; they’re the ones that make the right things effortless. Great design comes from reducing complexity, questioning assumptions and creating experiences that feel obvious to the people using them.

15+ years designing products that solve real user problems and deliver measurable business value.

I combine strategic product thinking with hands-on UX/UI design to create elegant, scalable digital experiences across B2B SaaS, enterprise platforms, consumer products and eCommerce. Whether defining product strategy, evolving design systems or crafting polished interfaces, my focus is always the same: make complex things feel simple.

Experience

15+ years in Product Design, UX & UI
Senior Product Designer at OpenSolar
B2B SaaS + Consumer Products
Desktop • Web • Mobile Apps
Led design teams & mentored designers
Strategic Individual Contributor
Worked directly with C-Level leadership
React • Angular • Material UI • Tailwind

Specialisms

Product Strategy & Discovery
User Research & Usability Testing
Design Systems & Accessibility
Information Architecture
User Flows & Interaction Design
Prototyping & Motion Design
Agile Product Development
HTML • CSS • JavaScript

Selected Achievements

Leading UX/UI for OpenSolar’s enterprise platform & accompanying consumer application.
Designing & evolving scalable design systems that improve consistency, accessibility & engineering efficiency.
Driving product decisions through customer research, usability testing & data-informed design.
Partnering with Product Managers, Engineers, Researchers & executive stakeholders to define product strategy.
Delivering products for globally recognised brands including Apple, Greggs, Canon, Snapfish & Waitrose.
Experienced leading multidisciplinary design teams while remaining a highly effective hands-on designer.
Comfortable presenting to executives, facilitating workshops & aligning cross-functional teams around customer outcomes.

How I Work

I believe the best product designers are equal parts strategist, researcher, systems thinker and craftsperson. I enjoy asking why before deciding how. By combining customer insight, business objectives and technical understanding. My goal is always to remove friction, reduce complexity and create products people genuinely enjoy using.

Senior by experience. Curious by nature. Relentless about simplicity.