OraPharma

OraPharma, a leading US dental pharmaceutical company, aimed to increase sales of Arestin while improving how dental professionals educate patients on gum disease. Existing sales methods relied heavily on traditional outreach and fragmented competitor platforms, alongside regulatory challenges across different professional tiers. To address this, we developed a unified digital ecosystem that streamlined purchasing, centralised educational content, and modernised the brand by aligning multiple sub-brands under a cohesive identity. I worked closely with dental partners to storyboard, edit, and animate training materials, while testing layouts and visual styles to optimise engagement. The rebrand created a more modern and consistent presence, while the new portal improved the customer journey and increased sales through a simpler, more accessible experience.