WithU

While working as a Design Consultant at WithU, I focused on improving the UX/UI of the app’s profile experience to increase user engagement and retention. This included designing personalised training journeys, team-based challenges, and individual goal tracking to create a more motivating and rewarding fitness experience. I enhanced onboarding flows to capture user preferences and deliver tailored workout recommendations from WithU’s extensive training library. I also introduced features such as an interactive planner and trophy and badge centre, while contributing new components to the design system and prototyping custom animations and interactions. Working closely with developers ensured technical feasibility, helping expand the profile area from three to six sections and significantly improving overall interaction and long-term user engagement.